Category Archives: Analytics

Google Analytics adds free real-time website tracking

By doris | Published: September 30, 2011

Full Story at money.cnn.com NEW YORK (CNNMoney) — Google Analytics, a widely used tracking tool for website operators, got a major upgrade Thursday with the company’s first real-time traffic tracker. Google’s free analytics tool offers a fairly comprehensive dive into the traffic patterns of sites on which it’s installed — but until now, it had [...]

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IBM snaps up analytics firm for whopping 120% premium

By doris | Published: August 14, 2010

Full Story at money.cnn.com NEW YORK (CNNMoney.com) — IBM agreed Friday to purchase software firm Unica for $480 million, offering a giant premium for the marketing analytics company. In the all-cash transaction, Big Blue will pay $21 per share of Unica. That’s a 120% boost on the stock’s Thursday closing price of $9.55. Shares of [...]

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